Monday 24 November 2014

Take a tour inside the TomorrowWorld music festival - CBS News


Fans don't have to wait until next September to get a glimpse inside of TomorrowWorld.


TomorrowWorld, the Atlanta-area offspring of Belgium's Tomorrowland electronic dance music festival, recently teamed with YouVisit to launch a new interactive tour, letting EDM fans and festival-goers see the festival firsthand through 360-degree online panoramas, videos and Google-Earth-style interactive walk-throughs.


'They can actually experience walking around the campgrounds, walking around the stage with the DJs and really feel truly immersive in the full experience,' said Endri Tolka, co-founder and CFO of YouVisit.


'It really allows fans to step in to experience....Our venue at TomorrowWorld is one of our differentiating factors compared to any other festival in the country,'added Joe Silberzweig, marketing manager of TomorrowWorld. 'We're set on an 8,000-acre farm just outside of Atlanta with rolling hills and sprawling lakes. It's really a special venue.'


Launched in 2013, TomorrowWorld is held in a very 'open landscape' in Chattahoochee Hills, Georgia. Plans are already taking shape for next year's event, scheduled for Sept. 25 -27 , with tickets already on sale. The upcoming theme festival theme? The Key to Happiness.


The 2015 line-up has yet to be announced, but this year's TomorrowWorld featured performances by big EDM names, including David Guetta, Diplo, Tiesto, Avicii and more.


Silberzweig says music festivals in general are becoming more popular.


'Beyond electronic dance music, Americans are just really taking a liking and a feeling a connection to music festival culture,' said Silberzweig. 'I think there's a big shift right now from the concert amphitheater, chair-back environment -- to what I think millennials are really looking for: a more immersive and experiential environment where they can interact with different parts of the festival. They can experience different types of music on different stages and really be a part of the experience rather than just watching it.'


TomorrowWorld is just one of many EDM festivals staged each year. There's also the Electric Daisy Carnival, Ultra Music Festival and Electric Zoo, among others.


Take a look at the gallery above for 24 reasons to check out an EDM festival and click here for the interactive tour.


Entities 0 Name: TomorrowWorld Count: 2 1 Name: EDM Count: 2 2 Name: Silberzweig Count: 2 3 Name: Tiesto Count: 1 4 Name: Georgia Count: 1 5 Name: David Guetta Count: 1 6 Name: Google-Earth-style Count: 1 7 Name: Endri Tolka Count: 1 8 Name: Joe Silberzweig Count: 1 9 Name: Ultra Music Festival and Electric Zoo Count: 1 10 Name: Chattahoochee Hills Count: 1 11 Name: Belgium Count: 1 12 Name: Atlanta Count: 1 13 Name: Electric Daisy Carnival Count: 1 14 Name: Tomorrowland Count: 1 Related 0 Url: http://ift.tt/15fkYSD Title: European-Style Electronic Music Events Gain Popularity in U.S. Description: Over Thanksgiving weekend, 5,000 people will gather at a warehouse in South Brooklyn to celebrate the 20 th anniversary of one of the world's most preeminent techno festivals, Time Warp. It will not be the first time an event of this size has taken place in the New York borough, nor will it be the first European dance music brand to make the leap across the pond.

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