"This is Memphis" Music Festival Showcases Local Talent - Memphis Flyer

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Sounds of live rock, country, folk, and hip-hop will flow through the New Daisy Theatre this Saturday during the first annual 'This is Memphis' music festival.

Blue TOM Records, a label spearheaded by University of Memphis students, is presenting the culture-filled event. Among the diverse lineup of artists slated to perform include Mason Jar Fireflies, Mary Owens, Austyn Michael, Deering and Down, and Drew Erwin.

Tickets can be purchased for $5 in advance, but on the day of the event tickets will be $7. There are also V.I.P. tickets available, which provide exclusive access to the venue's lounge area as well as a plate of barbecue.

All of the proceeds from This is Memphis will be split among the performing acts.

'We just wanted to give back to the artists because the industry is so tough,' said Misty Ingram, publicist for Blue TOM Records. 'We just wanted to let the artists know they are appreciated. 'This is what you earned. The people came to see you.''

Famed rock 'n' roll artist/musician Jerry Lee Lewis is among the sponsors for This is Memphis, donating $1,000 toward the event.

Although this is the first installment of the event, Ingram said she hopes This is Memphis will blossom into a music festival known for showcasing some of the best up-and-coming talent Memphis has to offer.

'It probably sounds cliché, but I want [attendees] to embrace what Memphis is all about,' Ingram said. 'I want them to know that there are artists out here that are talented and are gifted. I want them to just come and have fun and experience the whole 'This is Memphis' culture.'

Doors at the New Daisy open at 7 p.m. for This is Memphis. Live performances begin at 8 p.m.

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